PRE-LAUNCH — DROP 001 — HELSINKI 36°N / 60°E

MADE WITH SPIRIT

—Days
—Hours
—Min
—Sec
EST. 2025 — HELSINKI — 36°N
SCROLL
— 01 / MANIFESTO

Built for the cold. Cut for the city. The 36 mark is a totem, not a logo. Worn in the dark, washed cold, made to outlast the season.

36 URBAN SPIRIT · HELSINKI · EST. 2025

— 02 / THE GARMENT
Heavyweight brushed fleece fabric — close-up 01 / FABRIC 420 GSM
SPECIFICATION

A garment made to be worn, washed, worn.

  • WeightHeavyweight fleece, 420 GSM ±15420g
  • Composition80% combed cotton / 20% polyester (CVC)80/20
  • YarnRing-spun, 20s/1 — pre-shrunkRS
  • BrushedOne-side brushed fleece interiorOSB
  • Rib1×1 rib, 95% cotton / 5% spandex95/5
  • ZipYKK #5 metal, auto-lock sliderYKK
  • OriginSea-freight from Bangladesh — 0% EU duty under EBABD→FI
  • ComplianceOEKO-TEX Standard 100 Class II · REACHEU
— 03 / COLLECTION

Two pieces. One system.

Heavyweight hoodies and zippers, cut for the northern winter. Launch palette: Off-Black, Stone Grey, Bone, with seasonal accents of cinnamon, moss, and frost blue.

36 Urban Spirit Heavyweight Pullover
Heavyweight Pullover € 69
SKU — 36-HW-PV-001
36 Urban Spirit Heavyweight Full-Zip
Heavyweight Full-Zip € 79
SKU — 36-HW-FZ-001
— 04 / SOCKS

Socks. Made for the cold.

Exclusive 36 designs. Quirky illustrated pairs for the home, mountain-and-fox knits for the outdoors. Same BD origin, same OEKO-TEX standard.

HOME — QUIRKY · 3 designs

36 Urban Spirit Home Socks — Chicken CHICKEN

CHICKEN

Merino-cotton blend, terry-loop sole
€ 19 SKU — 36-SK-HM-001
36 Urban Spirit Home Socks — Cow COW

COW

Merino-cotton blend, terry-loop sole
€ 19 SKU — 36-SK-HM-002
36 Urban Spirit Home Socks — Giraffe GIRAFFE

GIRAFFE

Merino-cotton blend, terry-loop sole
€ 19 SKU — 36-SK-HM-003

OUTDOOR — TECH · 3 designs

36 Urban Spirit Outdoor Socks — Mountain MOUNTAIN

MOUNTAIN

Merino-synthetic, reinforced heel & toe
€ 19 SKU — 36-SK-OT-001
36 Urban Spirit Outdoor Socks — Alpine ALPINE

ALPINE

Merino-synthetic, reinforced heel & toe
€ 19 SKU — 36-SK-OT-002
36 Urban Spirit Outdoor Socks — Fox FOX

FOX

Merino-synthetic, reinforced heel & toe
€ 19 SKU — 36-SK-OT-003
— 05 / TEES

Tees coming soon.

Heavyweight boxy tees and classic cuts drop later in the season. Follow us to find out when.

HOVER — TEES COMING SOON

Later in the season

Boxy tees at 220 GSM, classic tees at 180 GSM. Same fabric spec, same OEKO-TEX Class II, same OEKO-TEX standard — same BD origin. Just shorter.

— 06 / THE MARK
36 Icon — front of garment
FRONT — CHEST, 8 CM
MADE — WITH — SPIRIT
BACK — BOTTOM HEM, VERTICAL

One mark. Two places. Never louder than it needs to be.

To swap the front icon: replace ./imgs/36_mark_transparent.png and ./imgs/36_mark.png

— 07 / ORIGIN
FROM DHAKA TO HELSINKI

Cut in Bangladesh. Finished for the North.

Every garment is built in a Bangladesh facility operating under EU REACH and OEKO-TEX Standard 100 — a benchmark for clean chemistry and fair labour in global apparel.

It travels 7,500 nautical miles by sea to Helsinki duty-free under the EU Everything But Arms arrangement — 25-35 days, no air-freight premium — then lands in the city that named the brand.

36°N · 60°E · MADE IN BANGLADESH

Bangladesh garment factory — origin of 36 Urban Spirit
— STEP 01

Source

Ring-spun yarn from a certified mill. Combed cotton, pre-shrunk.

— STEP 02

Knit & Finish

3-end fleece, 420 GSM, brushed interior. Bio-wash, silicon softener.

— STEP 03

Cut & Sew

Heavyweight construction. YKK trims, 1×1 rib, double-needle stitching.

— STEP 04

Sea-freight to Helsinki

25-35 days door-to-warehouse, no air premium. Duty-free under EU EBA.

— 08 / SIZING

Unisex. Tall-cut. Made for the Nordic frame.

Size
XS
S
M
L
XL
2XL
EU (M)
C44
C46
C48–50
C52
C54–56
C58
EU (W)
34
36
38–40
42
44–46
48
Chest (cm)
88
92
96–100
104
108–112
116
Body Length (M)
68
70
72
74
76
78

Hoodies run oversized. If you're between sizes and prefer a closer fit, size down. Model is 184 cm and wears size M.

— 09 / FOLLOW

Follow the drop.

Be the first to know when 36 Urban Spirit launches in March 2027. Exclusive offers, behind-the-scenes, and the first look — all on our socials.

— 10 / PRE-ORDER

Pre-order. Pay now. Wear first.

Drop 001 ships by sea from Bangladesh. Pre-order today, your order is reserved from the first 1,200-piece run and ships in March 2027.

★ Free shipping on orders over €100 ★ 14-day return policy (EU consumer law) ★ Sea-freight included — 25-35 days, duty-free

By pre-ordering, you agree to our Terms of Service and acknowledge our Privacy Policy. You can cancel within 14 days of order (EU consumer law).

FIRST 200 PRE-ORDERS GET LAUNCH-DAY PRIORITY ACCESS